“The Growing Importance of Contact Management.”

“Frequent contact with customers, or "relationship management," is important in building a successful business. The payback is clear: Retaining current customers costs five to seven times less than finding new ones. Studies show that over a lifetime, loyal customers purchase more, cost less to sell to, and will refer five other people to a business.”

Author: Mangala Jagadeesan ~ TICKER Magazine April 2002

See the Article [PDF Format]


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